Wednesday, February 26, 2014

Be More Tea!

The Muppets may not be nominated at this years Oscars, but that doesn't mean they won't have a presence. In addition to doing promotion for Toyota Highlanders, The Muppets will kick off Lipton's "Be More Tea" campaign during the night.


Lipton created the hastag #BeMoreTeam for you to follow along and share how you are being more tea.


“We live in a busy world. It's easy to slip into a routine with our heads down, moving from one place or obligation to the next. Lipton wants to inspire consumers to 'look up', take in all that life has to offer and enjoy what you may have otherwise missed. This is what 'Be More Tea' means to Lipton and the philosophy we will bring to life in our new national ad campaign starring the Muppets,” - Alfie Vivian, vice president of refreshments for Lipton’s parent company Unilever.
But even better is the amazing commercial that will debut during this Sunday's Oscar telecast. Sit back, get yourself a nice glass, cup, mug, bowl or whatever of tea, and check out this incredible commercial that even features a cameo by a Muppet not seen since 1984!




Amazing, right? The commercial was produced by Lodnon-based  ad firm adam&eveBBD and I can't wait to see what they come up with next!

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